About us

Hi, I’m Ashli Voecks, the proud owner of Simply Boutique! I’m a wife, mom, and small-town country girl with a big passion for helping women feel confident and beautiful.

My journey with Simply began in 2017 when I joined the team as a stylist. Little did I know, it would lead me to living my dream of owning a business that brings so much joy to others. Simply Boutique was founded in 2014 by an amazing group of women who wanted to create a fun and welcoming place to shop in our small town of Warren, MN. Over the years, I’ve had the privilege of watching this brand grow and evolve, from expanding locations to launching online and in 2021, my husband Jared and I took a leap of faith and made the design to purchase Simply while on our honeymoon!

In 2023, as we prepared to welcome our baby boy, Weslen, we made the heartfelt decision to close our East Grand Forks location and focus on our Warren storefront and online community. Most recently, on August 16, 2025, we closed the doors to our Warren location to step into a new season: Simply Boutique is now fully online and traveling as a mobile boutique. This change allows me to spend more time with my family while still sharing my love for fashion with women near and far.

At Simply, we believe in kindness, faith, and the power of connection. We’re here to make shopping easy and joyful, offering a curated selection of women’s clothing, accessories, and adorable finds for little ones. Every purchase you make supports not just a small business but a family and a dream. For that, I’m endlessly grateful.

✨ Thank you for being part of the Simply story. I can’t wait to continue this journey with you  whether you’re shopping online or visiting our mobile boutique at a local event!

-Ashli